top of page

How to Add Facebook Pixel to Wix

If you have a Wix website and use Facebook Ads then it's a good idea to install Facebook Pixel on your website to track conversions as a result of Facebook Ads.


Facebook Ads can retarget specific audiences and give you valuable insight into how your users are interacting with your website content.



What is Facebook Pixel?


A pixel is a small piece of code created by Facebook that you can then install on your Wix website. When you install a pixel on a website page’s code, you’re actually placing an invisible 1×1 pixel image. This image sends information to Facebook when a customer completes an action on your website.


Facebook Pixel gives you a wide range of actions, which include:

  • View content

  • Search

  • Add to cart

  • Add to wishlist

  • Start checkout process

  • Add payment information

  • Complete purchase

  • Lead

  • Complete registration


You can also now customize parameters for the above actions. The available parameters are:

  • Value currency

  • Content name

  • Content category

  • Content ID

  • Content type

  • Number of items

  • Search string

  • Status

For more information about actions and parameters, read Using the Marketing API with the Facebook Pixel.



How to Install Facebook Pixels on Your Wix Website


To install Facebook Pixels follow these steps:


1. Go to your Pixels tab in the Facebook Events Manager and select the correct account.

Facebook account in Facebook Event Manager
Facebook account in Facebook Event Manager

2. Click Get Started in Facebook Pixel: Track Website Activities.

Get Started in Facebook Pixel
Get Started in Facebook Pixel

3. Add a Pixel Name and add your Website's URL to the box, and click continue.

Add a Pixel Name and add your Wix Website's URL
Add a Pixel Name and add your Wix Website's URL

You have now created your pixel and you're ready to put the Facebook pixel code on your Wix website.


4. Keep your Facebook tab open and go to wix.com in a new browser tab.


5. Select your site to go to your site's Dashboard.


6. Select Marketing Tools in your Dashboard's menu.

Select Marketing Tools in your Dashboard's menu
Select Marketing Tools in your Dashboard's menu

7. Scroll down in the menu on the left and click Marketing Integrations.

Click Marketing Integrations on the left
Click Marketing Integrations on the left

8. Select Connect in the Facebook Pixels box.

Select Connect in the Facebook Pixels box
Select Connect in the Facebook Pixels box

9. Click Connect Facebook Pixels in the right top corner.

Click Connect Facebook Pixels
Click Connect Facebook Pixels

10. Go to Facebook in the tab that is still open in your browser and copy your Pixel ID.

Copy your Facebook Pixel ID
Copy your Facebook Pixel ID

11. Go to your Wix Dashboard and paste the Pixel ID in the box and click Save.

Paste your Facebook Pixel ID to your Wix website
Paste your Facebook Pixel ID to your Wix website

12. Facebook Pixel is now connected to all of the pages of your Wix website!

Your Wix website is now connected to Facebook Pixel.
Your Wix website is now connected to Facebook Pixel.

13. To test if the Facebook Pixel works, go to Test Events on Facebook.


12. Enter your website's URL and click Open Website.


Test if Facebook Pixel works
Test if Facebook Pixel works

13. If your Facebook Pixel has been set up correctly, you will see "Receiving activity".

You will see receiving activity
You will see receiving activity


 


Do you need any help with Facebook Pixel or would you like us to design a beautiful, functional, and relevant Wix website for you? Contact WixCreate, we will create an online presence that works for you.




Kommentare


ABOUT WIXCREATE

Welcome to WIXCreate, your top-level WIX Partner! Our experienced team of digital professionals has built hundreds of beautiful and functional websites using the WIX platform for companies and organizations around the world.

 

We're passionate about helping businesses like yours succeed online. With our expertise in design, development, and digital marketing, we're here to support you every step of the way. Whether you're looking to create a new website, improve your online presence, or drive more leads and sales, we're here to help you achieve your goals.

HOW CAN WE HELP?

We offer the following services:

  • Design and development of new websites

  • Migration of existing websites to WIX

  • Help with managing and updating existing WIX websites

  • Ongoing website maintenance and support

  • SEO optimization to improve your website's search engine ranking