How to Add Facebook Pixel to Wix

If you're having a Wix website and use Facebook Ads then it's a good idea to install Facebook Pixel on your website to track conversions as a result of Facebook Ads.

Facebook Ads can retarget specific audiences and give you valuable insight into how your users are interacting with your website content.

What is Facebook Pixel?

A pixel is a small piece of code created by Facebook that you can then install on your Wix website. When you install a pixel on a website page’s code, you’re actually placing an invisible 1×1 pixel image. This image sends information to Facebook when a customer completes an action on your website.

Facebook Pixel gives you a wide range of actions, which include:

  • View content

  • Search

  • Add to cart

  • Add to wishlist

  • Start checkout process

  • Add payment information

  • Complete purchase

  • Lead

  • Complete registration

You can also now customize parameters for the above actions. The available parameters are:

  • Value currency

  • Content name

  • Content category

  • Content ID

  • Content type

  • Number of items

  • Search string

  • Status

For more information about actions and parameters, read Using the Marketing API with the Facebook Pixel.

How to Install Facebook Pixels on Your Wix Website

To install Facebook Pixels follow these steps:

1. Go to your Pixels tab in the Facebook Events Manager and select the correct account.

Facebook account in Facebook Event Manager

2. Click Get Started in Facebook Pixel: Track Website Activities.

Get Started in Facebook Pixel

3. Add a Pixel Name and add your Website's URL to the box, and click continue.

Add a Pixel Name and add your Wix Website's URL

You have now created your pixel and you're ready to put the Facebook pixel code on your Wix website.

4. Keep your Facebook tab open and go to in a new browser tab.

5. Select your site to go to your site's Dashboard.

6. Select Marketing Tools in your Dashboard's menu.

Select Marketing Tools in your Dashboard's menu

7. Scroll down in the menu on the left and click Marketing Integrations.

Click Marketing Integrations on the left

8. Select Connect in the Facebook Pixels box.

Select Connect in the Facebook Pixels box

9. Click Connect Facebook Pixels in the right top corner.

Click Connect Facebook Pixels

10. Go to Facebook in the tab that is still open in your browser and copy your Pixel ID.

Copy your Facebook Pixel ID

11. Go to your Wix Dashboard and paste the Pixel ID in the box and click Save.

Paste your Facebook Pixel ID to your Wix website

12. Facebook Pixel is now connected to all of the pages of your Wix website!

Your Wix website is now connected to Facebook Pixel.

13. To test if the Facebook Pixel works, go to Test Events on Facebook.

12. Enter your website's URL and click Open Website.

Test if Facebook Pixel works

13. If your Facebook Pixel has been set up correctly, you will see "Receiving activity".

You will see receiving activity

Do you need any help with Facebook Pixel or would you like us to design a beautiful, functional, and relevant Wix website for you? Contact WixCreate, we will create an online presence that works for you.

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