New Image SEO Tips From Google and How to Implement these in Wix

The new Google Image Publishing Guidelines can help your images rank better in Google's search results and bring more traffic to your website. We explain how to implement these guidelines for your Wix website


WIX SEO Images

Here's how to boost your image's visibility in Google.


1. Provide good context: Make sure that your visual content is relevant to the topic of the page. Display images only where they add original value to the page.


2. Optimize placement: Whenever possible, place images near relevant text. When it makes sense, consider placing the most important image near the top of the page.


3. Don’t embed important text inside images: Avoid embedding text in images, keep text in titles and paragraphs and provide alt text for images.


In the Wix Editor, click the image then click image settings and add the Alt Text.


Add Alt Tag to Images in Wix

4. Create informative and high quality sites: Good content on your webpage is just as important as visual content for Google Images - it provides context and makes the result more actionable. Page content may be used to generate a text snippet for the image, and Google considers the page content quality when ranking images.


5. Create device-friendly sites: Users search on Google Images more from mobile than on desktop. For this reason, it is important that you design your site for all device types and sizes. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed.


In the Wix Editor, switch to Mobile and make sure that relevant parts of images are visible in mobile. The visible part of an image can easily be changed by clicking on the crop tool.


Crop images in Wix Mobile Editor

6. Create good URL structure for your images: Google uses the URL path as well as the file name to help it understand your images. Unfortunately, Wix doesn't support logical image URLs yet.