The goal of Search Engine Optimization (SEO) is to help search engines understand what your Wix website is about so they can recommend it to Internet users.
Keywords are the connection between your website and a search engine. They help search engines identify what your site is about, and how relevant it is when a certain term or phrase is searched for by the user.
Search engines won’t spend all day crawling and indexing your Wix site. To make sense of your site search engines look for keywords at your URL, your titles and descriptions, your content and your image alt text.
As a website owner, you need to help Google know when to display your site in the results of someone’s search. Through SEO, you can help search engines know what you offer and why you are a reputable resource, offering information that visitors will value.
Why finding the right keywords for your Wix website is important
If you want the best chance of your Wix website appearing in Search Engine Results Pages (SERP), then you will have to optimize your site for the right keywords.
You preferably would look for keywords that have a high search volume so that your website will have more opportunities in the SERP, and low competition so that you won’t be fighting multiple companies for a piece of the pie.
Tips to find the right keywords for your Wix website
There are a variety of tools and techniques you can use to conduct keyword research. The goal remains the same: to find the search terms that your customers are entering into search engines when looking for a business like yours.
There's no "one right way" to do keyword research and everyone's approach varies. The best is to create a list of words that will work for you as a business owner.
Start by making a list of terms and phrases associated with what you do. You can:
Put yourself in the shoes of your customers. For example, while you might describe yourself as a “garden designer,” your potential clients are far more likely to be looking for a “landscaper.” Even if you don’t think of yourself in this way – your clients do and with keywords, that’s what matters.
Analyze what keywords competitors are using. Review their Page Titles and the topics of the pages on their site.
With this list of relevant terms and phrases, you want to do keyword research to determine which keywords have a high search volume and low competition.
Once you have created an initial list of keywords, you will have to narrow down your list with quantitative data through keyword research. Keyword research can be a difficult and daunting task. It can feel like a huge project, and there are quite a few pitfalls that make it feel even harder. That's why many businesses outsource keyword research.
At WixCreate, we do keyword research for all the websites that we design and we also do paid keyword research projects to optimize existing sites. We use paid tools that give us an enormous amount of information such as how many people are searching for specific terms each month and what websites are ranking for those terms. They also recommend related terms and can tell us if a keyword is very competitive.
If you would like to do keyword research yourself, there are several free keyword research tools available. Here are some examples:
Tagcrowd shows you the word frequency by creating word/text/tag clouds. You are able to see a competitor’s most frequent keywords for a given page by pasting a competitor's webpage URL, or website page text in Tagcrowd.
What's My SERP is a Chrome browser add on. By entering a search query into Google, Keywords Everywhere shows you information about the Google keyword search volume and cost per click data. The cost per click data is an indication of how competitive a keyword is.
Merchant Words is the perfect keyword research tool for Amazon store owners. It calculates keywords volume, search ranking, and search trends. You can use Merchant Words for free with a limited amount of keywords.
Keyword.Guru collects search results from Google, Yahoo, BingAmazon, and eBay. Once you start typing, it delivers results based on what people are searching for in real-time. It does not display any information regarding keyword search volume, but it shows you the most common searches for a certain keyword. These real search results, help you infer which keyword phrases are most often used.
Keyword Sheeter literally spews out keywords. The program uses Google Autocomplete for queries.
Now that you have your list of relevant keywords and have an idea about the keywords' search volume and competitiveness, you will have to map the keywords to your content by choosing 1-4 primary keywords to target on each page.
How to optimize your Wix website with keywords
Up till a few years ago, keyword optimization was all about stuffing your site content with as many keywords as possible. Nowadays, keyword stuffing is a huge no-no!
When you add keywords to your text, use them in an organic way, keeping them in their correct context. There are a few places, though, where you want to add your keywords, simply because that is where Search Engines look at your site. Those are:
At the beginning of your Page Title. The Page Title is the headline of your site and can be seen in the browser tab. You can read here about adding Page Titles to your Wix website. Search engines give you a limited amount of space to display your title and description. We recommend keeping your meta title between 50-60 characters, including spaces;
The first 50 to 100 words in your content on each page;
Your image Alt Tags (preferably the first image on the page). You can read here how to add Alt Tags to images and galleries on your Wix website;
In the page’s URL;
In at least one of your Heading Tags, preferably the heading that is at the top of your page. You can read here about Heading Tags on your Wix website;
2-3 times (or more depending on your word count) throughout the content.
Use keyword research to continually refocus on what your customers are searching for. Then optimize your site so that you do the best job to give your customers what they are searching for.
Do you need any help with keyword research or SEO, or would you like us to design a beautiful, functional, and relevant Wix website for you? Contact WixCreate, we will create an online presence that works for you.