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The Ultimate Guide To Instagram Video For Businesses In 2021

We all know Instagram is one of the most popular social media platforms with more than a billion users. Instagram alone sees a daily update of approximately 500 million stories and timeline updates. When the platform started, it had only a few features, but over time it kept evolving and offering users much more.

The influencer category of Instagram has become so strong over the past few years that even big brands have started using it. These are just a few Instagram statistics to help you understand the importance of being on this platform.

Instagram was initially a platform where people only posted images and written content. But over time, even the content has also evolved. Now, video content is the most common format on Instagram. People love posting and watching videos to get their daily dose of entertainment.

Here is a complete guide on Instagram video that will help you with your business in 2021 and further. You can also use the Instagram story ideas for business development.

Types of Instagram videos

Let us begin with the basics to understand how many types of videos there are on the platform. There are four types of videos on Instagram, and all of them are different from each other. Keep reading to understand how they differ.

Insta feeds

Instagram feeds are the videos that you can view while scrolling through your timeline. This is one of the earlier video formats that was added on Instagram way back in 2013. The video orientation can be anything from square, vertical and horizontal. To make it better, you can use the best Instagram video editor for your product promotion. The time duration for Insta feeds can be between three seconds and a minute. The maximum aspect ratio of the video can be between 1.91:1 and 4:5. In fact, the quality ranges from 1080x 608 to 1080x 1350 pixels.

Insta story

The next type of video available on Instagram is the insta stories. These are the ones you find on the top of your screen. To view different stories, you only need to swipe left on the top of the screen. Instagram stories were launched in 2016 to go take on Snapchat stories. However, an insta story is limited to a 15-second video.

Livestream videos

Another very intuitive feature of Instagram is the livestream video feature. In this, all your followers get to know about your presence online when you click on the livestream button. Here you can either share your space with someone or simply read the messages sent by your followers. The length of an insta livestream video can be a maximum of 60 minutes.


Users can use IGTV or Instagram Television to post long videos. This is their newest feature and was launched in 2018. According to the creators of Instagram, IGTV was launched on public demand. It meets the demands of all the users who wish to watch long videos on Instagram. In many ways, IGTV is still in the initial stages of widespread adoption. There are still a lot of things that have to be integrated into the platform. The range of videos that can be uploaded on IGTV is between 15 seconds and 10 minutes. But after your account gets verified after you gain more followers, you can upload videos up to 60 minutes long.

How can someone post a video?

If you are new to Instagram, this guide will help you get an overall understanding of how videos work. If you want to know how to post a video, here are some tips for you. Follow these steps:

  • Launch the Instagram application on your Android or iOS device.

  • In the middle of the bottom of the screen, you will see a “+” button. Tap the button.

  • You will see all the images and videos in your gallery. Select the video you want to share and hit the “share” button.

  • Based on what kind of video you want to post: IGTV, story, reels, click on the “next” button. If the video is longer, you can simply trim it.

  • After selecting the video, you will have to select a cover image for it. Once that’s done, tap on the “next” button.

  • The next step involves writing a caption, tagging people, adding locations, and selecting other social media handles to share the video.

  • Once done, go for a final check and hit the select button.

Ideas that can help in increasing your followers and engaging people

Here are a few ideas that can help your business:

Post entertaining content

The best mantra to get more traction and make your video viral is to follow trends. Keep posting entertaining content. Maybe something that would bring a smile. And while you have grabbed the attention of your viewer, put your product or service subtly in the video to educate people about your brand.

Share inspirational videos

Most people love something inspirational. But if you are just starting out, err on the side of caution when making your videos. You don’t want to put out anything cheesy that may negatively impact your brand.

Narrate a story

If you want more business through Instagram, you need to connect with people. And what is better than a story? It can help you form instant connections and also draw people's attention to something you want to highlight. It is also a good way to build trust among your audience. Use the story also as a way to inform people about your brand.

Teaching works well

One of the best kinds of videos on the internet, especially on Instagram, is the one that teaches or educates. If you can teach a lesson or something about life, people will love to see your videos. It’s a good way to gain the trust of your audience. So let them know how you can help them in the video.


If you have a brand that needs engagement, Instagram can be an ideal platform. This guide has all the information you need to get started on creating engaging and powerful content. Use the ideas listed above to create Instagram videos that can help your business grow.


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