The Ultimate Guide To Instagram Video For Businesses In 2021

We all know Instagram is one of the most popular social media platforms with more than a billion users. Instagram alone sees a daily update of approximately 500 million stories and timeline updates. When the platform started, it had only a few features, but over time it kept evolving and offering users much more.

The influencer category of Instagram has become so strong over the past few years that even big brands have started using it. These are just a few Instagram statistics to help you understand the importance of being on this platform.

Instagram was initially a platform where people only posted images and written content. But over time, even the content has also evolved. Now, video content is the most common format on Instagram. People love posting and watching videos to get their daily dose of entertainment.

Here is a complete guide on Instagram video that will help you with your business in 2021 and further. You can also use the Instagram story ideas for business development.

Types of Instagram videos

Let us begin with the basics to understand how many types of videos there are on the platform. There are four types of videos on Instagram, and all of them are different from each other. Keep reading to understand how they differ.

Insta feeds

Instagram feeds are the videos that you can view while scrolling through your timeline. This is one of the earlier video formats that was added on Instagram way back in 2013. The video orientation can be anything from square, vertical and horizontal. To make it better, you can use the best Instagram video editor for your product promotion. The time duration for Insta feeds can be between three seconds and a minute. The maximum aspect ratio of the video can be between 1.91:1 and 4:5. In fact, the quality ranges from 1080x 608 to 1080x 1350 pixels.

Insta story

The next type of video available on Instagram is the insta stories. These are the ones you find on the top of your screen. To view different stories, you only need to swipe left on the top of the screen. Instagram stories were launched in 2016 to go take on Snapchat stories. However, an insta story is limited to a 15-second video.

Livestream videos

Another very intuitive feature of Instagram is the livestream video feature. In this, all your followers get to know about your presence online when you click on the livestream button. Here you can either share your space with someone or simply read the messages sent by your followers. The length of an insta livestream video can be a maximum of 60 minutes.


Users can use IGTV or Instagram Television to post long videos. This is their newest feature and was launched in 2018. According to the creators of Instagram, IGTV was launched on public demand. It meets the demands of all the users who wish to watch long videos on Instagram. In many ways, IGTV is still in the initial stages of widespread adoption. There are still a lot of things that have to be integrated into the platform. The range of videos that can be uploaded on IGTV is between 15 seconds and 10 minutes. But after your account gets verified after you gain more followers, you can upload videos up to 60 minutes long.

How can someone post a video?